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RSPB Case Study

The Client

Founded in 1899 the RSPB is the UK’s largest nature conservation charity, inspiring everyone to give nature a home. Their aim is to protect threatened birds and wildlife so that our towns, coast and countryside will teem with life once again. The RSPB also play a leading role in a worldwide partnership of nature conservation organisations. The RSPB is Europe's largest conservation charity with over 1.1 million members

The Challenge

Over the years this much revered charity has implemented various visitor, vehicle & people counting solutions at its many European locations, each reporting locally and requiring the data to be collected by local rangers and emailed to their regional offices: The need was and still is; is to centralise the data so that RSPB can utilise these data streams, to better understand the needs of each location.

The Solution

The project is to be spread over a number of years and involves replacing sensors as they fail or come out of contract; as part of this project the need to respect the environment was paramount. Therefore, the types of sensors selected had to meet the needs of each data point and be sympathetic to the settings. These extended to: -
1. People counting and occupancy management at visitor centres.
2. Vehicle counting in various remote car
parking areas.
3. Measuring walkers, cycle users and
Equestrian.
In addition, the solution had to negate the current need to collect the data manually. The centralised data would be made available for comparisons via the online reporting portal; and be accessed from any web enabled device with a secure password.

The Outcome

Whilst the project is ongoing and not expected to finish until 2024, the client is already seeing the financial benefits of a centralised and automated data collection. The data generated now helps in many ways especially in this current unprecedented use of these wide-open spaces, allowing staff to monitor use by the public by times of day; days of week. Resulting in staff being deployed where they are needed. The data will also be used to help with justifying grants and investments going forward.

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