Counting human activity in the great outdoors

Our outdoor people counting, bicycle counting, vehicle counters and small water going vessel counters provide vital data that empower our clients to make effective data driven decisions. Our eco-focused range of urban traffic counters enable the collection and centralisation of data without the need to provide localised power or to make manual data collections.

• Counting how many people visit your parks and recreation areas using hourly data.
• Understand what entrances and exits are being used and when.
• Know what days see most activity.
• Gather data to understand if these areas are being used out of social hours.
• Allocate resources to the areas in most need, using count data 
• Provide clear people counting data to support funding

The introduction of footfall counters, vehicle and bicycle traffic counting, provides for a clear and concise understanding of the how, the when and number of visitors that interact with the facilities provided.

Automatic bicycle counting, vehicle counters and pedestrian counters make it possible to understand how these areas are being used and more importantly the data will support tender or grant funding

The people counter and Urban vehicle counter data is downloaded automatically utilising the GSM/Sigfox or LoRaWAN network, so there is no need to go to each site and manually collect.

• Counting how many people visit these nature trails, cycle routes and recreational areas throughout the day and at what times.
• Understand what entrances and exits are being used most frequently and when.
• Know on what days you see most activity in key areas.
• Gather data to understand if these areas are being used out of social hours.
• Understand and allocate resources to the areas in most need. 
• Provide clear data to support grants & funding.

Data from our cycle counters, and pedestrian counters help answer many of the questions faced by rangers and management every day, in addition to providing an understanding of seasonal change.

• By counting local traffic i.e. the number of vehicles and at what times of day delivers valuable information on when and how often these areas need to be patrolled.
• Car counting helps you understand the when and if charges can or are beneficial to apply before costs and implications are involved.
• Knowing if these areas are being used at times of day or night you would consider as antisocial can support closing or patrolling of these areas.
• Carpark counting will enable your resources to be allocated to the right areas
• The vehicle count data numbers help draw up a planned maintenance schedule?

The car park and vehicle count data will enable many questions to be answered

An automatic vehicle counter will make it possible to understand how these carparks and greenways are being used and more importantly the data will help support tender or grant funding. The solution can even alert via text any build-up of vehicles at unsociable times of the day

Managing the complex patterns of footfall and visitors traffic in public areas such as gift shops, restaurants & coffee shops is challenging enough in its own right. Add together the need to monitor occupancy limits and schedule staff, either, service, janitorial or security adds a whole other dimension.

People counting impacts many areas of the business, these include but are not limited to: Operations, merchandising, marketing and property.

Operational: -

• Augment staff schedulesto meet predicted customer demand
• Optimise service levelsto minimise no buys, and increase sales conversion
• Increase understanding of time of day when overstaffing or understaffing occurs

Merchandising: -

• Optimise merchandisingto help staff understand product that isn’t converting into sales.
• Reallocate clearance stockto areas of the store that are likely to meet customer profiles to maximise sales

Marketing: -

• Manage marketing activities;focused on local activities; know what successes other locations are experiencing and replicate these.
• Understand window and location display values: collect footfall data on how many times people dwell at the window or area display instore.

Property: -

• Found your decisions on known success criteria:by knowing what success is like, this includes footfall, vehicle access, passing traffic, as well as percentage of peel off into store and of course sales; in simple terms replicate this at other locations.
• Using simple location tools:by including site footfall traffic and location traffic from other sites of similar store types, it is possible to predict a success level in advance of opening.

This is why people or sometimes known as footfall counting solutions are a must have.