ParkLife Monitoring respects your privacy & is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) & tell you about your privacy rights & how the law protects you.

This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to underst& the meaning of some of the terms used in this privacy policy.

1. IMPORTANT INFORMATION & WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED?
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
6. DATA SECURITY
7. DATA RETENTION
8. YOUR LEGAL RIGHTS
9. GLOSSARY

1.  IMPORTANT INFORMATION & WHO WE ARE

PURPOSE OF THIS PRIVACY POLICY

This privacy policy aims to give you information on how ParkLife Monitoring collects & processes your personal data through your use of this website, apps or mobile app partners’ apps when you sign up to our newsletter, product demonstrations or if are an end-user of a mobile partners’ app & have agreed to provide the necessary consents via that app.

This website, our app &/or mobile partners’ apps are not intended for children & we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how & why we are using your data. This privacy policy supplements other notices & privacy policies & is not intended to override them.

CONTROLLER

ParkLife Monitoring UK Limited is the controller & responsible for your personal data (collectively referred to as ParkLife Monitoring, “we”, “us” or “our” in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

CONTACT DETAILS

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

CHANGES TO THE PRIVACY POLICY & YOUR DUTY TO INFORM US OF CHANGES

We keep our privacy policy under regular review. This version was last updated on 29^th Dec 2021. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate & current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website, app or mobile app partners’ app may include links to third-party websites, plug-ins & applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites, apps or mobile app partners’ apps & are not responsible for their privacy statements. When you leave our website, app or mobile app partners’ app, we encourage you to read the privacy policy of every website, app or mobile app partners’ app you visit.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store & transfer different kinds of personal data about you which we have grouped together as follows:

1. Identity Dataincludes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender & location data.
2. Contact Dataincludes billing address, delivery address, email address & telephone numbers.
3. Financial Dataincludes bank account & payment card details.
4. Transaction Dataincludes details about payments to & from you & other details of products & services you have purchased from us.
5. Technical Dataincludes internet protocol (IP) address, your login data, browser type & version, time zone setting & location, browser plug-in types & versions, operating system & platform, & other technology on the devices you use to access this website.
6. Profile Dataincludes your username & password, purchases or orders made by you, your interests, preferences, feedback & survey responses.
7. Usage Dataincludes information about how you use our website, products & services.
8. Marketing & Communications Dataincludes your preferences in receiving marketing from us & our third parties & your communication preferences.
9. Source Data: via our SDK installed on our mobile partners’

We also collect, use & share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data & Source Data to calculate the percentage of users accessing a specific website, app or mobile partners’ apps’ features, your location & network interaction data thereof. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, & genetic & biometric data). Nor do we collect any information about criminal convictions & offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you, & you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from & about you including through:

1. Direct interactions.You may give us your Identity, Contact & Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
   • apply for our products or services;
   • create an account on our website;
   • subscribe to our service or publications;
   • request marketing to be sent to you;
   • give us feedback or contact us.
2. Automated technologies or interactions.As you interact with our website, app or mobile partners’ apps, we will automatically collect Technical Data about your equipment, location, browsing actions, network interactions & patterns & the Source Data described above. We collect this personal data by using cookies, server logs, embedded mobile app SDKs & other similar technologies. We do not collect any Source Data unless our mobile app partners have obtained your prior explicit consent to our SDKs collecting your data via that mobile app partner’s app.
3. Third parties or publicly available sources.We will receive personal data about you from various third parties & public sources as set out below:
   • Technical Data & Source Data from the following parties:

(a) analytics providers such as Google based outside the EU;
(b) from our own SDK embedded within our mobile partners’ mobile apps, of which you may be a user

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

1. In order to carry out our business practices, which include but are not limited to the analysis of consumer trends & real-world interactions based on the Technical Data & Source Data that you are about to or have agreed to provide via our mobile partner apps.
2. Where we need to perform the contract, we are about to enter into or have entered into with you.
3. Where it is necessary for our legitimate interests (or those of a third party) & your interests & fundamental rights do not override those interests.
4. Where we need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, & which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing & advertising. We have the following personal data control mechanisms:

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Usage & Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services & offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us, enquired about or purchased goods or services from us & you have not opted out of receiving that marketing.

THIRD-PARTY MARKETING

We will obtain your express opt-in consent before we share your personal data with any third party for marketing purposes.

OPTING OUT

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product / service purchase, warranty registration, product / service experience, data provided to us via our mobile partner apps or other transactions.

COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason & that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you & we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. DISCLOSURES OF YOUR PERSONAL DATA

We will never share your personal data with other parties

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors & other third parties who have a business need to know. They will only process your personal data on our instructions & they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach & will notify you & any applicable regulator of a breach where we are legally required to do so.

7. DATA RETENTION

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We do not delete any Source Data that you provide to us via apps that have installed our SDK, however, we do not disclose or allow any third party to access the Source Data. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature & sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data & whether we can achieve those purposes through other means, & the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial & Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

1. Request access to your personal data.
2. Request correction of your personal data.
3. Request erasure of your personal data.
4. Object to processing of your personal data.
5. Request restriction of processing your personal data.
6. Request transfer of your personal data.
7. Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity & ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

TIME LIMIT TO RESPOND

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you & keep you updated.

9. GLOSSARY

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting & managing our business to enable us to give you the best service/product & the best & most secure experience. We make sure we consider & balance any potential impact on you (both positive & negative) & your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

1. Service providers based in the UK, Europe & Asia or as may change from time to time who provide IT & system administration services.
2. Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors & insurers based in the UK, Europe & Asia or as may change from time to time who provide consultancy, banking, legal, insurance & accounting services.
3. HM Revenue & Customs, regulators & other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

YOUR LEGAL RIGHTS

You have the right to:

• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you & to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) & there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights & freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights & freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data’s accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.